Puglia is one of Italy’s hidden treasures. Its coastline stretches like a ribbon of sun, sea, and sand, dotted with charming towns that are perfect for a getaway. From my own personal experience, there’s something magical about walking through streets lined with whitewashed houses, smelling the salty breeze, and discovering corners that feel untouched by time. Whether you’re after quiet beaches, historic architecture, or authentic Italian cuisine, Puglia has a town that will capture your heart. Let’s dive into 10 beautiful coastal towns you truly need to see.

1. Polignano a Mare – The Cliffside Gem

Polignano a Mare is dramatic, breathtaking, and just a little bit glamorous. Imagine towering cliffs dropping into turquoise waters, little cafés perched on the edge, and narrow streets perfect for wandering aimlessly.

Things to do:

  • Stroll along the cliffs for unforgettable views.
  • Try the local specialty, polpo alla pignata, a tender octopus dish.
  • Visit Lama Monachile, the tiny pebble beach tucked between cliffs.

From my own personal experience, it’s impossible to resist taking a hundred photos here—even if you’re not a photographer. The town almost demands it.

2. Otranto – History Meets the Sea

Otranto combines history with a touch of mystery. Its medieval walls and fortress are a walk back in time, while the Adriatic glimmers just beyond.

Must-see attractions:

  • Otranto Cathedral with its stunning mosaic floor.
  • The Aragonese Castle for panoramic sea views.
  • Explore hidden coves along the coast for a peaceful retreat.

You’ll truly love wandering the old town’s streets as the sun sets. The warm glow on the stone buildings creates a scene that feels like it’s straight out of a movie.

3. Gallipoli – Sunset Magic

Gallipoli sits on a small island connected by a bridge, offering both history and beautiful beaches. Its old town is full of narrow streets, colorful houses, and bustling markets.

Things to do:

  • Relax on Baia Verde beach.
  • Sample the freshest seafood in the old town.
  • Watch the sunset over the Ionian Sea—it’s legendary.

Based on my overall experience, timing your visit for sunset makes the town feel almost otherworldly. You might even want to linger longer than planned.

4. Monopoli – Local Charm

Monopoli doesn’t scream touristy, and that’s what makes it special. It’s lively, authentic, and still retains its old-world charm.

Must-see attractions:

  • Explore the old port and the surrounding narrow streets.
  • Visit the Cathedral of Maria Santissima della Madia.
  • Enjoy gelato while strolling along the seafront promenade.

You’ll truly love how approachable Monopoli feels—you can wander without a map, stop at a café, and chat with locals who seem genuinely happy to see visitors.

5. Vieste – Gargano’s Coastal Jewel

Vieste sits on the Gargano Promontory, offering dramatic cliffs and crystal-clear waters. Its lighthouse and sandy beaches make it picture-perfect.

Things to do:

  • Hike along the Gargano trails for breathtaking coastal views.
  • Explore Pizzomunno, the iconic limestone monolith on the beach.
  • Take a boat tour to see hidden grottos along the coast.

From my own personal experience, the boat tours are where Vieste truly shines. The caves, the reflections on the water, and the quiet coves make it feel like you’ve discovered a secret world.

6. Trani – Elegant Port Life

Trani may be quieter than some other coastal towns, but it has elegance in every corner. Its harbor is lined with fishing boats, chic cafés, and historic architecture.

Must-see attractions:

  • Trani Cathedral, right on the waterfront.
  • Wander the port at sunset, when the sky paints everything gold.
  • Sample local wines and fresh seafood at one of the harbor restaurants.

You’ll truly love the relaxed, refined atmosphere of Trani—it’s a perfect escape if you’re looking for calm without missing beauty.

7. Castro – Dramatic Cliffs and Secret Beaches

Castro is a small town perched on cliffs, with hidden beaches that make you feel like you’ve stumbled into paradise.

Things to do:

  • Explore the Roman caves and the ancient watchtowers.
  • Swim in secluded coves that feel all yours.
  • Walk along the cliffside trails for unbeatable views of the Adriatic.

Based on my overall experience, the charm of Castro is in its surprises—you never know what stunning spot will appear around the next corner.

8. Santa Maria di Leuca – Where Two Seas Meet

At the southern tip of Puglia, Santa Maria di Leuca is where the Adriatic meets the Ionian Sea. The lighthouse and seaside promenade make it scenic, while the town itself offers a relaxed vibe.

Things to do:

  • Visit the Basilica De Finibus Terrae.
  • Take a boat trip to nearby grottos.
  • Enjoy the sunset from the pier—it’s unforgettable.

You’ll truly love the feeling of standing at the very edge of the region, with waters stretching endlessly in both directions.

9. Porto Cesareo – Sandy Beaches and Crystal Waters

If beaches are your priority, Porto Cesareo is a must. Its soft, golden sand and shallow, clear waters make it ideal for swimming and sunbathing.

Must-see attractions:

  • Snorkel around Isola dei Conigli.
  • Enjoy fresh seafood at beachfront restaurants.
  • Take a boat tour of the nearby marine reserve.

From my own personal experience, Porto Cesareo is one of the best places to slow down, soak in the sun, and forget about the world for a while.

10. Santa Cesarea Terme – Thermal Charm

Santa Cesarea Terme offers a unique blend of wellness and coastal beauty. Known for its thermal baths, it’s perfect if you want to combine relaxation with sightseeing.

Things to do:

  • Try the thermal baths for a soothing experience.
  • Explore the Art Nouveau villas scattered along the coast.
  • Walk along the cliffside paths and enjoy the peaceful sea views.

You’ll truly love the tranquil vibe here—it’s a town that feels like it’s rewarding you for taking the time to visit.

Final Thoughts

Puglia’s coastline is full of surprises, and these ten towns are just the beginning. Each one has its own personality, charm, and reasons to fall in love. Whether you want bustling streets, quiet beaches, or historical architecture, you’ll find it here. From my own personal experience, exploring these towns slowly, chatting with locals, trying the food, and letting yourself get lost in the streets is the best way to truly enjoy Puglia.

So pack your bags, bring a camera (or just your phone), and let the coast of Puglia show you why it’s one of Italy’s most enchanting destinations. You’ll truly leave with memories that will last a lifetime.