Puglia is one of Italy’s most captivating regions, brimming with charm, history, and breathtaking landscapes. From my own personal experience, exploring its villages is like stepping into a storybook. Every corner reveals narrow cobblestone streets, whitewashed houses, and warm, welcoming locals. If you’re planning a trip or just dreaming of your next adventure, these 15 villages are must-see destinations that you will truly love. Let me show you how to explore them and why each one is so unforgettable.


1. Alberobello – The Trulli Capital

Alberobello is famous for its iconic trulli, cone-shaped houses that look like they came straight from a fairy tale. Wandering through its streets feels magical. Visit the Trullo Sovrano, the largest trullo in the town, and explore the quaint shops selling local crafts. Don’t miss tasting the traditional Apulian pastries at a local café. From my own personal experience, the charm of Alberobello is in its quiet streets during early morning, when the trulli glow in the soft sunlight.

Things to do:

  • Explore Rione Monti and Aia Piccola neighborhoods.
  • Visit the Trullo Sovrano museum.
  • Enjoy a guided tasting tour of local food specialties.

2. Ostuni – The White City

Ostuni, known as the “White City,” sits atop a hill, offering panoramic views of the surrounding olive groves and Adriatic coast. Its narrow alleys and whitewashed walls create a stunning contrast against the deep blue sky. Explore the cathedral at the city’s center and climb the bell tower for breathtaking vistas. You can also enjoy local seafood at a rooftop terrace.

Things to do:

  • Stroll through the historic center.
  • Visit Ostuni Cathedral.
  • Discover local art galleries and craft shops.

3. Polignano a Mare – Clifftop Views and Sea Caves

Perched on dramatic cliffs overlooking the Adriatic Sea, Polignano a Mare is a seaside gem. Its crystal-clear waters and stunning caves make it perfect for swimming or boat tours. From my overall experience, walking along the cliffside paths during sunset is an unforgettable experience, with waves crashing below and the sky turning golden.

Things to do:

  • Take a boat tour to explore the sea caves.
  • Enjoy a gelato at a cliffside café.
  • Visit the statue of Domenico Modugno, the famous singer born here.

4. Locorotondo – Circular Streets and Vineyards

True to its name, Locorotondo’s streets are circular, creating a unique charm that sets it apart. The village is surrounded by lush vineyards producing some of the best white wines in Puglia. Wander through the historic center and admire the beautifully preserved architecture. Wine tasting is an absolute must.

Things to do:

  • Explore Piazza Vittorio Emanuele II.
  • Tour local wineries.
  • Walk along Via Monte Nero for stunning views.

5. Martina Franca – Baroque Elegance

Martina Franca is a showcase of Baroque architecture, with ornate churches and grand palaces lining its streets. The town is famous for its annual summer festival, “Festival della Valle d’Itria,” featuring opera and classical music. From my own personal experience, the best way to enjoy Martina Franca is to simply stroll and let the intricate façades captivate you.

Things to do:

  • Visit Basilica di San Martino.
  • Explore Palazzo Ducale.
  • Attend a music or cultural event if timing allows.

6. Gallipoli – Coastal Beauty and Historic Streets

Gallipoli sits on the Ionian Sea and boasts a historic old town with winding alleys, charming squares, and a vibrant market. Its beaches are some of Puglia’s best, and the local seafood is exceptional. Walking along the old city walls, you’ll find stunning views of the turquoise waters.

Things to do:

  • Explore the Old Town and Gallipoli Castle.
  • Relax on Baia Verde beach.
  • Try fresh seafood at a seaside trattoria.

7. Cisternino – Tranquil Hilltop Village

Cisternino is a small, peaceful hilltop village known for its charming whitewashed homes and narrow streets. It’s perfect for wandering without crowds and experiencing authentic Puglia. The town is famous for its “fornelli pronti,” where local butchers grill meat right in the shopfronts.

Things to do:

  • Wander the historic center.
  • Enjoy grilled specialties at local butchers.
  • Take scenic walks in the surrounding countryside.

8. Monopoli – Historic Port Town

Monopoli combines coastal beauty with historic charm. Its harbor, lined with colorful fishing boats, is ideal for photography and relaxed strolls. The old town is full of squares, churches, and artisan shops. From my overall experience, Monopoli offers a perfect blend of relaxation and cultural exploration.

Things to do:

  • Visit the Cathedral of Maria Santissima della Madia.
  • Explore the historic old town.
  • Enjoy fresh seafood along the harbor.

9. Trani – Elegant Waterfront Village

Trani is known for its elegant waterfront and stunning Romanesque cathedral right by the sea. The streets are quieter than other coastal towns, giving it a sophisticated charm. Sit at a café along the harbor and enjoy the serene views while sipping on local wine.

Things to do:

  • Explore Trani Cathedral.
  • Walk along the harbor promenade.
  • Discover local artisan shops.

10. Locorotondo – Vineyards and Circular Streets

Oops! A small correction: we already covered Locorotondo. Let’s replace it with Savelletri, a hidden gem near Fasano.

Savelletri is a picturesque fishing village with a peaceful harbor and pristine beaches. It’s ideal for those who want to experience authentic coastal life without the crowds.

Things to do:

  • Relax by the harbor.
  • Enjoy seafood at local restaurants.
  • Explore nearby beaches and cliffs.

11. Ostuni Countryside – Olive Groves and Rustic Charm

The countryside around Ostuni is dotted with masserie, traditional farmhouses where you can experience local life and cuisine. Olive oil production is a highlight, and visiting a masseria offers an authentic insight into rural Puglia.

Things to do:

  • Tour a local masseria.
  • Participate in olive oil tasting.
  • Explore walking trails through olive groves.

12. Locorotondo Hills – Rolling Vineyards and Scenic Walks

Another scenic spot near Locorotondo, the hills surrounding this village offer unforgettable landscapes. From my own personal experience, hiking through these vineyards at sunrise feels magical, with golden fields stretching as far as the eye can see.

Things to do:

  • Go hiking or cycling through vineyards.
  • Visit local wineries for tastings.
  • Photograph the iconic white houses against the green hills.

13. Ostuni Coastline – Hidden Beaches

The coast near Ostuni is sprinkled with small beaches and hidden coves, perfect for escaping the crowds. The turquoise waters are inviting, and the surrounding cliffs make for stunning photography.

Things to do:

  • Swim in secluded coves.
  • Enjoy a picnic by the sea.
  • Explore coastal walking trails.

14. Lecce – Baroque Jewel

While technically a city, Lecce is a must-see for its Baroque architecture, often called the “Florence of the South.” Its churches, piazzas, and artisan workshops make it perfect for a day trip. From my overall experience, Lecce’s charm is best experienced slowly, walking and discovering hidden squares.

Things to do:

  • Visit Basilica di Santa Croce.
  • Explore Piazza del Duomo.
  • Shop for local crafts and delicacies.

15. Polignano’s Surrounding Cliffs – Natural Wonders

Finally, exploring the cliffs around Polignano a Mare offers breathtaking natural beauty. From my own personal experience, taking a boat tour or walking along cliff paths provides unique views you won’t forget.

Things to do:

  • Take a cliffside walk.
  • Try cliff diving if adventurous.
  • Capture sunset photos over the Adriatic.

Final Thoughts

Puglia’s villages are more than just destinations—they are experiences that stay with you. Each one offers its own charm, history, and moments of wonder. From quiet hilltop towns to vibrant coastal gems, this region is full of places you truly need to see. From my own personal experience, taking the time to wander, explore, and immerse yourself in local life makes the journey unforgettable. Pack your bags, bring your curiosity, and let Puglia’s magic unfold before you.