GemmaForte dei Marmi isn’t just a name you might hear tossed around by travelers; it’s a destination that embodies the perfect summer escape. Nestled along the Tuscan coast, this charming seaside town has more to offer than just golden sands and crystal-clear waters. From lively markets to serene nature escapes, and from local culinary delights to chic shopping streets, there’s a little something for everyone. Whether you’re a first-time visitor or a seasoned traveler returning for the summer, Forte dei Marmi has a way of making you feel like you’ve stumbled upon a hidden gem.
Let me show you how I make the most of a summer escape in this captivating town, sharing from my own personal experience what truly makes it special. Here are the 10 things you absolutely need to see, explore, and enjoy.
1. Lounge on Forte dei Marmi Beach
Let’s start with the obvious: the beach. Forte dei Marmi’s beaches are world-renowned for their soft, golden sand, pristine waters, and perfectly organized bathing establishments. Many visitors think it’s just about sunbathing, but the experience is much richer.
You can rent a sunbed and umbrella at a private beach club and enjoy drinks and fresh seafood served right at your spot. Alternatively, you can explore the public areas for a more laid-back vibe. Early morning or late afternoon walks along the shore are magical—the sand feels soft underfoot, and the sound of gentle waves is almost hypnotic.
From my own personal experience, nothing beats watching the sunrise over the Tyrrhenian Sea while sipping on an espresso. It’s a small moment, but one that stays with you long after you leave.
2. Explore the Forte dei Marmi Market
If you want a true taste of local life, the weekly Forte dei Marmi market is a must-see. Held every Wednesday, this market is famous not just for fashion but for its incredible variety of goods. Here, you’ll find designer clothing at bargain prices, handmade leather goods, fresh produce, and quirky souvenirs.
Walking through the market feels like stepping into a treasure hunt. Vendors proudly display colorful arrays of scarves, shoes, jewelry, and local delicacies. Don’t be shy to bargain; it’s part of the experience and often leads to friendly exchanges and laughter. From my own personal experience, arriving early is best—there’s less crowd, and you have the pick of the best pieces.
3. Indulge in Tuscan Cuisine
Forte dei Marmi is not just a feast for the eyes but also for the palate. The town is packed with trattorias, seafood restaurants, and gelaterias that serve authentic Tuscan flavors.
Start with a seafood platter—freshly caught shrimp, clams, and mussels prepared with olive oil and garlic. Pair it with a crisp white wine, preferably from a local vineyard, for the perfect meal. Don’t miss traditional dishes like cacciucco (Tuscan fish stew) or pappardelle al cinghiale (pasta with wild boar).
From my own personal experience, one of the highlights is a casual lunch at a small beachfront eatery where you can enjoy freshly grilled fish while dipping your toes in the sand. It’s simple, yet it perfectly captures the essence of summer in Forte dei Marmi.
4. Stroll Along the Marina
The Marina di Forte dei Marmi is a lively hub that blends leisure, luxury, and local charm. Walking along the marina, you’ll see sleek yachts, fishermen unloading the day’s catch, and cafes serving espresso and pastries.
It’s an ideal spot for a relaxed afternoon or an evening stroll. Stop by a waterfront café for a cappuccino or a gelato, and watch as the sun begins to reflect off the calm waters. The blend of natural beauty with human activity makes it a fascinating place to observe life in this seaside town.
Pro tip: Stick around for sunset. The sky over the marina often turns shades of orange, pink, and purple, offering one of the most breathtaking views in Forte dei Marmi.
5. Visit Villa Bertelli Gardens
If you need a break from sun and sand, the Villa Bertelli Gardens offer a serene escape. These historic gardens are beautifully maintained, filled with olive trees, exotic plants, and sculptures. Walking through the shaded paths is both relaxing and inspiring.
The villa itself often hosts art exhibitions and cultural events, adding an intellectual touch to your visit. It’s a perfect spot to bring a book, enjoy a quiet picnic, or simply unwind while surrounded by nature and art.
From my own personal experience, visiting early in the morning when the gardens are quiet enhances the peacefulness—sometimes it feels like the town is still asleep while you explore.
6. Discover Forte dei Marmi’s History at the Fortress
The town’s name, Forte dei Marmi, literally means “Fort of the Marble,” and the 18th-century fortress is a reminder of its origins. Built to protect the town from pirates, the fortress now stands as a historic monument and a cultural landmark.
Walking along its ramparts, you get a sense of the town’s history and strategic importance. The view of the beach and the surrounding area from the top is impressive and gives you a perspective you won’t get anywhere else.
If you’re interested in history, taking a guided tour is worth it. It’s fascinating to learn how this coastal town evolved from a defensive outpost to a sophisticated summer retreat.
7. Take a Bike Ride Along the Coast
Forte dei Marmi is extremely bike-friendly, making it perfect for exploring on two wheels. You can rent a bicycle and ride along the seafront or venture into the quieter streets and nearby countryside.
The coastal bike paths are smooth and scenic, offering views of the sea, beaches, and luxury villas. For a longer ride, head towards the nearby towns of Pietrasanta or Viareggio to experience more of Tuscany’s charm.
From my own personal experience, cycling early in the morning when the air is fresh and the streets are quiet is magical. You’ll feel like you have the town almost entirely to yourself.
8. Shop in the Fashion Boutiques
Forte dei Marmi has a reputation as a high-end shopping destination, and rightly so. The town’s streets are lined with boutiques featuring international brands, Italian designers, and artisanal products.
Even if you’re not looking to buy, window shopping is a pleasure. The displays are often creative, the streets are lively, and the atmosphere is relaxed yet sophisticated. Don’t miss the small artisan shops for unique souvenirs that reflect the town’s elegance.
From my own personal experience, visiting the boutiques in the late afternoon allows you to enjoy a more leisurely shopping experience without the crowds. You can sip a coffee between stores and soak in the fashionable atmosphere.
9. Experience the Nightlife
Summer in Forte dei Marmi doesn’t end when the sun goes down. The town has a vibrant nightlife that ranges from laid-back beach bars to energetic nightclubs.
For a relaxed evening, start with an aperitivo at a beachfront lounge, where you can enjoy cocktails as the waves lap nearby. Later, head to one of the town’s popular clubs for music, dancing, and mingling with locals and travelers alike.
From my own personal experience, the nightlife here is surprisingly diverse. You can choose whether you want a quiet evening under the stars or a night full of energy and music. Either way, it’s an essential part of the summer escape experience.
10. Explore Nearby Natural Wonders
While Forte dei Marmi itself is stunning, the surrounding region offers even more to explore. The Apuan Alps are nearby, providing excellent opportunities for hiking, rock climbing, and enjoying panoramic views.
For a gentler adventure, visit the Serchio River or the nearby lakes for kayaking and picnicking. Nature lovers will find plenty of hidden spots that feel untouched, perfect for a quiet retreat or an Instagram-worthy photo.
From my own personal experience, combining a beach day with a short nature excursion creates the perfect balance of relaxation and adventure. You get to enjoy the best of both worlds: the sun-soaked coastline and the serene, green landscapes of Tuscany.
Wrapping Up Your Forte dei Marmi Escape
Forte dei Marmi is more than just a summer destination—it’s a place that lingers in your memory. The combination of beaches, markets, cuisine, history, and nightlife creates a unique experience that suits all types of travelers.
From my own personal experience, the charm of Forte dei Marmi lies in its balance. It’s sophisticated yet relaxed, vibrant yet peaceful, luxurious yet accessible. Whether you’re seeking sun-soaked beach days, indulgent meals, cultural insights, or unforgettable shopping, this Tuscan town delivers it all.
Planning a summer escape to Forte dei Marmi means embracing all these experiences. Walk, cycle, eat, shop, and simply enjoy life at your own pace. You’ll leave with memories of golden sands, stunning sunsets, fresh seafood, and charming streets that will call you back year after year.
I’m Gemma, a passionate lifestyle blogger sharing my creative world with you. Gemitaliano.com is my little corner of the internet, glad you’re here.